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Wilderdog
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Wilderdog

Wilderdog

Gear for dogs on adventures

Founded

2018

Founders

Rachel Friedline

Social

Industries

Lifestyle Outdoor Adventure Pets

Stocked at

Amazon REI

Affiliates

AvantLink Skimlinks

About the Brand

About

Wilderdog creates high-quality, durable dog gear designed to go everywhere and take a beating. Confident in their craftsmanship, Wilderdog backs all products with a lifetime warranty. Deeply committed to animal welfare, the brand uses its platform to advocate for shelter adoption and support under-funded rescues. Through their Purchase for a Pup initiative, Wilderdog website purchases fund a monthly dog food donation to rotating shelters nationwide, freeing up vital resources for medical care and supplies. Learn more at wilderdog.com.

Founding Story

It’s probably not a surprise, but the idea of Wilderdog started around a crackling campfire on a typical weekend summer camping trip. We're a small group of friends, often outnumbered by dogs, always camping, climbing, skiing, biking, and seeking adventure. And we found ourselves without durable leashes, collars and gear. Often times retired climbing rope or old webbing or cordelette was how we kept a handle on our dogs. From here, our original leash idea was born.

Signature Products

Tap a product to view details and request a sample.

ACCESSORIES

Wilderdog Dog Harness

Wilderdog

$48 Amazon

ACCESSORIES

Havasu Ultralight Collar

Wilderdog

$32 Amazon

ACCESSORIES

Lupin Ultralight Collar

Wilderdog

$32 Amazon

ACCESSORIES

Dog Sleeping Bag

Wilderdog

$64 Amazon

ACCESSORIES

Memory Foam Dog Bed

Wilderdog

$118 Amazon

ACCESSORIES

Stainless Steel Dog Bowl

Wilderdog

$28 Amazon

ACCESSORIES

Doggie Bag

Wilderdog

$26 Amazon

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Team & Experts

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  • Founder of Wilderdog, lifelong dog lover, and firm believer that adventure is better with a dog by your side. With a background in design and a passion for the outdoors, I’ve always loved creating things that blend creativity, functionality, and purpose.

    While thru-hiking the Tahoe Rim Trail the idea for Wilderdog was born. It started with a simple concept: the old climbing rope leashes I was using for my dog could be better. I found a local rope maker in California’s Central Valley, designed and self-funded a batch of 400 leashes in four patterns, built a website, and launched. They sold out almost immediately.

    What began as a small project has grown into a full-fledged outdoor dog gear brand, creating everything you never knew you needed for your dog — from sleeping bags and backpacks to everyday essentials built to last.

    Today, I focus on leading our team, managing product design through launch, growing partnerships, and finding new ways to inspire dogs (and their humans) to get outside and explore. Always open to connecting with retailers, collaborators, and fellow adventurers who share that same spirit.

    Location · South Lake Tahoe, CA

Locations

South Lake Tahoe, California

Asset Library

Editorial-ready assets. All images cleared for press use with credit.