About the Brand
About
We are redefining college apparel by blending vintage-inspired design with modern streetwear. Our goal is to create pieces that connect students, alumni, and campus communities - not just to their universities, but to something bigger: a shared culture, a lifestyle, a crew…
Founding Story
Crew Dog began as a side project in 2023 between two Yale students on the crew team who were looking for something fresher and more meaningful than the same recycled logos and generic campus merch seen year after year. The original design, a modern spin on the Yale bulldog, offered a more subtle, stylish way to show school pride. The style caught on quickly, spreading from one team to entire campuses across the country. Spreading our designs became a mission: to give everyone a new style of collegiate apparel to better connect with and represent their Crew, whether it be their university, campus affiliations, or something bigger, a community that is our brand, Crew Dog.
Signature Products
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LOUNGEWEAR
Brown Original Embroidered Crewneck
Crew Dog
MEN'S
Georgetown Veterans Embroidered Crewneck
Crew Dog
MEN'S
Greenwich Men's Crew Embroidered Hoodie
Crew Dog
MEN'S
Indiana University Embroidered Tee
Crew Dog
MEN'S
LSU Original Embroidered Crewneck
Crew Dog
MEN'S
Northwestern Original Embroidered Crewneck
Crew Dog
MEN'S
UMaine Original Embroidered Crewneck
Crew Dog
MEN'S
University of Florida Embroidered Tee
Crew Dog
WOMEN'S
Vanderbilt Volleyball Embroidered Hoodie
Crew Dog
Press Coverage
FAMADILLO
Jul 6, 2026
Crew Dog Custom Apparel Makes School Spirit Look Like Someone Actually Tried
College apparel usually falls into one of two categories. It is either a sweatshirt so generic it could belong to literally any campus in America, or it features a mascot stretched across the front in graphics that looked outdated before the first wash. Somehow, we have accepted this as tradition. Thankfully, Crew Dog seems to have missed that memo.
HARVARD INDEPENDANT
Nov 25, 2025
Student-Founded Apparel Brand Crew Dog Arrives at Harvard
YALE DAILY NEWS
Nov 4, 2025
Crew Dog founders reflect on company’s rise from Yale rowing roots
Founded by two Yale students as a “side project,” Crew Dog now sells merchandise designed for dozens of universities.
YAHOO FINANCE
Jan 3, 2025
Yale Undergraduates Launch Crew Dog, a Unique Collegiate Apparel Brand
Press in the early days on our brand vision.
Press Releases
Asset Library
Editorial-ready assets. All images cleared for press use with credit.
