BetterMe Store × Press Hook

Chapter 01 — Where they started

Where BetterMe Store started

The vision of the brand comes from the personal experience of BetterMe founder and CEO, Victoria Repa [1] . Victoria, a certified health coach, Pilates instructor, and a top life coaching voice on LinkedIn, understands that true wellness goes beyond physical fitness. She advocates for a holistic approach to well-being and personally tests every design that goes into BetterMe Store's products. Years of experience in various sports have given her a keen understanding of what works to look and feel good towards a healthier lifestyle.

/“My vision for BetterMe athleisure goes beyond just adding another name to a crowded market. It's about creating clothing that ignites confidence,” /says Victoria./ “As a young girl, I struggled with shyness and my weight. This experience taught me that societal pressures can exacerbate insecurities. Confidence makes you project strength, a sense of accomplishment, and, yes, even sexiness. When you believe in yourself, what once seemed impossible suddenly feels attainable. Our activewear is designed to be more than just gear, it manifests of that belief.”/

[1] https://www.instagram.com/victoria_repa/

Chapter 02 — What changed

What changed