Coaction Public Relations × Press Hook
A boutique agency that placed its whole list
Coaction turned one Press Hook subscription into a sample-and-coverage engine for every brand it represents.
Chapter 01 — Where they started
Boutique team, big-agency output
A small agency can't out-staff the big shops — it has to out-system them. Coaction needed leverage: a way to get every client sampled and covered without adding headcount.
Press Hook gave the team that leverage in one place.
Chapter 02 — What changed
How Coaction punched above its weight
Listed every client
Each brand on the roster became discoverable to journalists through a single account.
Fulfilled 331 sample requests
The team turned editor interest into product-in-hand at scale — the surest path to real coverage.
Earned coverage across the book
Placements landed in Food & Wine, Everyday Health, and beyond — for multiple clients at once.
Chapter 03 — Where they are now
The results
vs. a typical PR agency retainer
As featured in
Everyday Health
Food & Wine
Home Business Magazine
Instagram
MSN
Yahoo Shopping
Your brand's story is the next one
Start building a steady drumbeat of earned coverage — no agency retainer required.
Get Started Now