GCW Agency × Press Hook
One agency, a whole shelf of brands in the press
GCW runs Press Hook across a roster of household CPG names — turning one account into coverage for every brand on the books.
Chapter 01 — Where they started
An agency's hours are its inventory
For a PR agency, every hour spent chasing one editor is an hour not spent on another client. GCW needed to put a dozen brands in front of journalists at once — without growing the team to match.
Press Hook became the one place to manage coverage across the whole roster.
Chapter 02 — What changed
How GCW scaled across the roster
Onboarded the whole book
Every client brand — from ARM & HAMMER to TheraBreath — got a Press Hook profile and was discoverable from day one.
Worked requests in bulk
Rather than pitch brand-by-brand, the team matched the right client to each incoming media request across health and home.
Coverage across every client
247 placements landed in BuzzFeed, HuffPost, Verywell Health, and more — for many brands, from a single account.
Chapter 03 — Where they are now
The results
vs. a typical PR agency retainer
As featured in
AOL
BuzzFeed
Health
HuffPost
Verywell Health
Yahoo Shopping
Your brand's story is the next one
Start building a steady drumbeat of earned coverage — no agency retainer required.
Get Started Now