Hast × Press Hook
Hast × Press Hook
Award-winning high performance knives for the home chef
Chapter 01 — Where they started
Where Hast started
After a 3-year development journey, Hast was funded on Kickstarter in 2019, by early believers around the globe. It was created by Elliot Cao in pursuit of the simple goal to make a kitchen knife that’s more relevant to modern cooking: more fun, more creative, and more inspiring. With the support of passionate chefs around the world, Hast is able to roll out a full line of kitchen knives at a great price, starting from $69, ($69 for a paring knife, $99 for a chef's knife).
Chapter 02 — What changed
What changed
Joined Press Hook
Hast built a profile so journalists could find, vet, and request it.
Answered the requests that fit
The team responded to relevant media requests with the right product and details.
Coverage compounded
Editors came back and new ones found the brand — coverage built into a steady drumbeat.
Chapter 03 — Where they are now
The results
vs. a typical PR agency retainer
As featured in
Esquire
Forbes
Good Housekeeping
House Beautiful
Tasting Table
The Daily Beast
Your brand's story is the next one
Start building a steady drumbeat of earned coverage — no agency retainer required.
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