Jack Taylor PR × Press Hook
Food, drink and wellness clients, all in the press
Jack Taylor PR uses Press Hook to keep a roster of food, beverage, and wellness brands in front of the right editors.
Chapter 01 — Where they started
A roster that needs constant feeding
Food and beverage press moves fast, and editors are always sourcing. Keeping eight clients visible means being everywhere an editor might look — all the time.
Managing that by hand, client by client, doesn't scale.
Chapter 02 — What changed
How Jack Taylor kept the roster covered
Put the roster on one account
Brands like Momentous, Athletic Brewing, and Wild Alaskan were all discoverable from a single Press Hook profile.
Matched clients to requests
The team routed each incoming media request to the client that fit best.
Balanced coverage and sampling
117 placements and 118 sample requests — a steady, even drumbeat across the whole list.
Chapter 03 — Where they are now
The results
vs. a typical PR agency retainer
As featured in
Community Impact
Discover Magazine
Eat This Not That
Everyday Health
Good Housekeeping
The Daily Pour
Your brand's story is the next one
Start building a steady drumbeat of earned coverage — no agency retainer required.
Get Started Now