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New Launch
Velvet Eyewear® Launches New Polarized Collection Designed Exclusively for Women
New collection combines polarized lens technology, 100% UV protection, and women-first design while supporting a more informed approach to eye protection.
Velvet Eyewear® has expanded its women's eyewear offering with the launch of a new polarized collection, bringing together glare-reducing lens technology, 100% UV protection, and the brand's signature focus on fit, shape, and color. Founded by eyewear designer Cindy Hussey, Velvet Eyewear® has spent more than two decades creating eyewear exclusively for women. The new collection reflects the brand's continued commitment to designing frames that complement a woman's features while delivering everyday comfort and protection. "As women become more intentional about skincare, SPF, and wellness, sunglasses deserve a place in that conversation," says Hussey. "The eyes and the delicate skin surrounding them are exposed to the sun every day. A great pair of sunglasses should not only look beautiful but also provide the protection women need and the comfort that encourages them to wear them consistently." The polarized collection features fashion-forward silhouettes in a range of colors and shapes designed to complement a variety of face shapes and personal styles. Each style includes 100% UV protection and polarized lenses that help reduce glare for a more comfortable visual experience. Hussey believes that fit remains one of the most overlooked aspects of eye protection. "Better fit leads to better protection," she explains. "When sunglasses fit comfortably and flatter a woman's features, they become part of her everyday routine." To support the launch, Velvet Eyewear® has also published an educational guide, "Polarized Lenses vs. UV Protection: Understanding the Difference," helping consumers better understand the role each technology plays in eye comfort and protection. The new polarized collection is available now at VelvetEyewear.com. Additional Resource: Polarized Lenses vs. UV Protection: Understanding the Difference https://velveteyewear.com/blogs/news/polarized-lenses-vs-uv-protection-understanding-the-difference About Velvet Eyewear® Founded in 1999, Velvet Eyewear® is an eyewear brand designed exclusively for women, with a focus on fit, shape, and color. Known for its Shop by Face Shape approach and commitment to accessible style, the brand creates eyewear that helps women feel confident, comfortable, and protected every day.
Velvet Eyewear® is a women’s luxury eyewear and accessory brand founded in 1999 by optician and designer Cindy Hussey. We offer sunglasses, prescription glasses, blue light glasses, snow goggles, and our signature Sunglass Style Boxes—each designed to fit and flatter the female face.Rooted in iconic American fashion and culture, Velvet blends timeless style, full UV protection, and modern comfort. Each style is hand-finished using high-quality materials, crafted in the finest factories, and proudly designed in the USA for women.Designed for Women—Since Day OneVelvet was created to be a true women’s brand—not a unisex frame painted pink. Every detail is thoughtfully designed for the female face. Cindy, our founder, brings optics expertise since 1987 and a creative heritage steeped in European artistry. Her trained eye shapes every aspect of our products—from frame shape and fit to color palettes and comfort.Feminine without fuss. Sexy yet sophisticated. Relaxed and refined. Learn more about our founder, Cindy Hussey.Sustainability That Feels RightWe fulfill all orders in-house to reduce waste and avoid unnecessary packaging. Our shipping process is streamlined to lower emissions, and we use recyclable, responsibly sourced materials whenever possible.We also offer a Recycle Program. Customers can send back any Velvet product to be recycled responsibly and receive rewards for participating.Giving BackWe are passionate about supporting children, the arts, and veterans. Our brand proudly contributes to organizations like Dress for Success, Wine, Women & Shoes, local Veterans Hospitals, Boys & Girls Clubs, and Materials for the Arts. Giving back is woven into the heart of who we are.Our brand philosophy is built on a simple, powerful idea: art shapes how we see the world. We believe this creative vision should be accessible to everyone. To put this mission into action, we established the Velvet Foundation for the Arts, our official non-profit organization dedicated to supporting arts education. Through the foundation, we are proud to help nurture the next generation of artists and designers. You can learn more about our work and the foundation's heritage at VLAF.orgGrowth & EvolutionIn 2003, Velvet was acquired by K2 Sports, where Cindy continued designing female-specific eyewear and accessories.By 2010, Velvet had relocated to New York City and was re-acquired by Cindy. During this time, she also led eyewear design for brands like Trina Turk, Milly, Judith Leiber, and Beverly Hills Polo Club, while rebuilding Velvet with a renewed focus on women’s design.In 2018, Velvet moved to Boca Raton, Florida. The fresh coastal energy inspired new collections and helped grow our community of Velvet women from coast to coast.